I try as hard as I can not to be a “believer” when it comes to investing, but it is so hard not to get sucked in when it comes to Google. A company like Google can be just as alluring as a charismatic person. They give just enough information to keep us interested while withholding enough to maintain their mystery.
I have to admit that at times over the last couple of years that I have held my Google, I’ve swooned more than once. However, I would caution against this mindset when possible! Google is fun. Google is sexy. Google is a bunch of numbers like any company. This article from TheStreet.com struck me:
It was a terrific ride for a while: Every three months, Google would post earnings after weeks of anticipation — and amid wild guessing by analysts who received zero guidance from the company.
For the Google romantics, this might seem (at first glance) like a cold shower.
I prefer to see this as a hopeful sign. I believe Google is a great company. I also believe that there are higher gains from here. The sentiment indicated by this article suggests that most of the investors may have gotten over the initial infatuation and settled into a steady relationship with the company.
The first three words Kelleher writes are “Bad news, daytraders.” I am long, so this may be good news for me.












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Written by Katherine
Topics: Finance